And some news from Zoomf, the UK property search engine. It's launched a new advertising product for agents, Zoomf Boost. Agents only pay on performance, compared to the monthly or yearly subscription they would pay to property portals.
Mike Carter, co-founder of Zoomf, says that by using Zoomf Boost agents will be able to monitor where their money is going and will see the breakdown of the results.
The product was launched at a seminar hosted by Zoomf.com, called Capturing Online Leads and is bound to make portals more accountable to their subscription-paying clients.
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